Christina Lee Storm

Christina Lee Storm is an award-winning producer and senior media & entertainment executive recognized for her groundbreaking work at the intersection of storytelling and technology spanning television, film, animation, documentaries, virtual reality, augmented reality, and XR.

Founder and CEO of ASHER XR and PLAYBOOK, she leads a company that strategically integrates real-time, virtual production, AI, and emerging technologies into linear, digital, and multi-platform storytelling.

As Head of Virtual Production UCAN at Netflix, Christina fostered innovation in content creation and creativity for the studio’s IP and franchises across Netflix’s series, films, live, unscripted, experiences, ads, and ancillary content. Notable titles include “Avatar: The Last Airbender,” “A Man in Full,” “Rez Ball,” “Back in Action,” and 2023 GM Netflix Superbowl commercial with Will Ferrell. Christina was also responsible for strategically building and overseeing virtual production ecosystems, spaces, and stages around the world and collaborated with filmmakers and industry partners to drive growth and innovation adoption. 

As Vice President of Business Operations, Strategy, & Emerging Technology at Universal, Christina led the Advanced Creative Technology group which maximized DreamWorks Animation IP into new forms of immersive creative content. She produced three award-winning VR experiences for the “How to Train Your Dragon” franchise, garnering 2 nominations for the Producers Guild of America’s Production Innovation Award. Her and her team developed AR projects for “Trolls World Tour,” “Abominable,” and created an interactive theme-park “Kung Fu Panda” experience for Universal Studios. 

Christina is globally recognized as a thought leader in the emerging media landscape. She is currently Governor of the Television Academy’s Emerging Media Programming peer group and is regarded as a pivotal leader for next generation programming. She is a keynote speaker and panelist tackling the topics of disruption in the entertainment industry and the role of technology in storytelling. She has been a speaker at the Taiwan Film Academy, Geneva International Film Festival, UCLA Pulse Conference, South by Southwest, NAB, CES, SIGGRAPH, ETC, and US Space & Rocket Center’s AI Symposium. 

Previously, Christina was Founder and Executive Producer of the Act One Digital Lab, a funded Lab and Fellowship that combined Science, Story, and Technology to create engaging stories for youth aged 14-18. As President of Act One, she led innovative training for writers & producers in film, television, and digital media, teaching them to be Creators and Innovators with unique voices.

Beyond her creative achievements, Christina helps shape the future of the industry by serving on the Television Academy’s AI Task Force and the Producers Guild of America’s Production Innovation Task Force. She has also served on the Producers Guild of America’s National Board of Directors and is a Board Member of Positron and Wedgwood Circle. Supporting women in STEAM, Christina is Founding Member of DreamWorks Animation’s TECHWomen, a member of the Visual Effects Society and Women in Animation, a graduate of the AI Global Leadership Program, and she is a member of the Curious Refuge AI Filmmakers Community.