New Frontiers in Technology: “The practical impact of Artificial intelligence on AV productions: contracts, creativity and business”

June 11th, Tuesday
10:15 am

This cutting-edge technology is reshaping the landscape of film and television
production. From AI-driven script analysis and predictive analytics to
personalized content recommendations and virtual actors, industry leaders and
AI experts discuss how AI is revolutionizing every aspect of the entertainment
value chain and share real-world examples, and case studies from the US and
Italy. The panel will include a demonstration of a best in class Italian production
company, insights from one of the key negotiators of the US Writers’ Guild’s
Agreement and the latest developments from OpenAI on SORA.

Speakers
John August (Screenwriter, WGA)
Stefano Salvati (CEO, Daimon Film) and Francesco Ciro Brigiano (Director)
Damien Viel (Chief Digital & Marketing Officer, Banijay Group)
Moderator:
Andrea Appella (Associate General Counsel EMEA, OpenAI)

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